This guide is created to support students taking MGMT 4210: Corporate Strategy. It contains some major library and Internet resources that will be helpful in completing the final project of this course.
To research a company, 1) visit its website, 2) search for books about the company using PowerSearch, 3) use the sources introduced in this guide for company history, financials, analyst reports, news, etc., and 4) analyze the industry and country environments relevant to the company.
Major techniques and approaches to the development and implementation of corporate strategies. Underlying concepts; analytical techniques; internal and external competitor analysis and evaluation of strategic options. Prerequisite: MGMT 2110.Recommended Textbook: