This guide is created to support students taking MGMT 4210: Corporate Strategy. It contains some major library and Internet resources that will be helpful in completing the final project of this course.
To research a company, 1) visit its website, 2) search for books about the company using PowerSearch, 3) use the sources introduced in this guide for company history, financials, analyst reports, news, etc., and 4) analyze the industry and country environments relevant to the company.
What makes some firms thrive in their businesses, while others fail? The differences in firms' strategy are critical to understand this important question. This course aims to help you understand where these differences come from and how you, as "strategists", can make your firm to thrive in its businesses. In particular, this course will help you 1) analyze both external and internal factors from which firms can create competitive advantages, 2) formulate appropriate strategies based on the competitive advantages of your firm, and 3) understand the importance and the challenges implementing your strategies. Prerequisite: MGMT 2110.Recommended Textbook: